Recognizing “People” as the cornerstone of its success, we centered the 25th-anniversary strategy on this theme and launched it with the slogan #ShiningBrightSinceDayOne. Featuring employees from plants across Türkiye, the film brought their glowing energy to the forefront. The celebration culminated with the unveiling of a commemorative logo symbolizing the brand’s past, present, and future.
Istanbul Marketing Awards
Kurumsal İletişim ana kategorisi İşveren Markası bölümü Gold ödülü
