We transformed the report into a global journey where individuals from diverse cultures connect through cycling, presenting a sustainable “world story” to the readers. Collaborating with world-touring cyclists, we shared vibrant stories from the countries where the brand operates. As part of the project, we gifted specially designed bicycles, created with cycling enthusiast Aydan Çelik, to students, emphasizing the message of pedaling toward a sustainable future.

 

Published with the motto “Two Wheels, One Mission: Journey to a Better Future,” the report carried the brand’s mission and commitment to tomorrow onto the global stage.